Our Story

GOOD FOR YOU, GOOD FOR THE PLANET

A MESSAGE FROM OUR FOUNDERS

We firmly believe it should be easy to find the protein you need in the meals you want. That’s why we are always going for gold when it comes to 100% plant-based meals. Whether you are choosing a meatless life or a meatless Monday, we make food for your lifestyle: easy meals for everyday life that are totally, completely plant-based.

Why did we go to such lengths to create foods that are 100% plant-based? Because we know that plant consumption is good for our health, improves animal welfare, and supports a more sustainable world. We also know that small changes can have a big impact. Every time we enjoy one of our animal product-free foods, we can feel good knowing that we are doing good for the planet and the creatures on it – both two legged and four.

- Loren Wallis & Cole Orobetz, Co-Founders

Simply Sustainable

Why are we so committed to being the Alpha of plant-based foods?

ANIMAL WELFARE

Reducing our meat consumption increases the ethical treatment of our four-legged friends

HEALTHY PLANET

Choosing a plant-based diet reduces harmful emissions and creates a more sustainable world

HEALTHY HUMANS

Clean, quality ingredients mean you can feel good about making healthy choices

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Our Process

WHAT'S THE SECRET?

Simple, plant-based ingredients and gourmet chef-inspired recipes that taste amazing. Yep, that's it!

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